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Email Marketing, Internet Marketing

Stunning Beauty Industry Email Marketing Campaigns

When marketing for the beauty industry, the bar for trending, quality design is set at an all-time high. Our email marketing campaigns are all visually stunning and carefully crafted using a strategy that reaches our clients’ target audience–either customers or fellow industry professionals–in a way that gets them noticed and leaves an impact on the viewer.

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Conversion Marketing, Event Marketing, Events, Internet Marketing

Master Your Passion: An Event Marketing Campaign for The Art Institutes

The Art Institutes came to us with a need for special event promotion. They were holding a College Preview event across multiple campuses specifically for the high school audience. They wanted collateral that spoke to that audience and would stand out among the plethora of other college recruiting materials that students start getting during this time of their high school careers.

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Branding, Design, Internet Marketing

The Most Common Misconceptions About Designers

Designers can be a rather misunderstood crowd. “Non-creatives” (that’s a made-up word, but it’s usually the client or someone from the business side of an agency) might think that designers just retouch photos all day, play around on Photoshop, and take forever to make a couple “simple” logos. These are all misconceptions about the profession, to say the least. Allow us to make some clarifications.

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Internet Marketing

How to Communicate with Your Creative Team

Making the decision to hire a creative team to take the lead in your advertising and marketing campaigns is a smart one, but sometimes communication can be a bit challenging. As the client, it’s helpful to know the most effective ways to communicate with your creative team so that you end up with the quality of work you were hoping for.

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Agency News

VDS Rolls Out New Open Workspace

It’s safe to say that VDS is not scared of change. Aside from working with new clients and projects, we decided it was time for some remodeling, too.

What Used to Be

VDS hasn’t always been in our current Long Beach location. We started out in a small office space in Sunset Beach that held about 6 employees comfortably. After squeezing a few extra people in, we finally accepted the fact that we outgrew the space and moved to Long Beach. Eventually, we outgrew our new Long Beach location as well, so the creative team moved over to the adjacent annex for more space. But, ultimately, we decided what works best is to keep all of us together–no matter how big or small we get. We brought the creative team back in the fold to feel more united with the rest of the team. In that same spirit of collaboration, the idea for the renovation was born.

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Branding

Why Great Storytelling in Advertising Will Always Be Crucial to the Success of Any Campaign

Everyone loves a great story. Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts. The average person consumes about 100,000 digital words every single day, and according to this infographic from OneSpot, a content marketing platform, 92 percent of consumers want to internalize words in the form of a story.

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