Everyone loves a great story. Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts. The average person consumes about 100,000 digital words every single day, and according to this infographic from OneSpot, a content marketing platform, 92 percent of consumers want to internalize words in the form of a story.
These days, it’s impossible to ignore the power of social media.
If your brand isn’t currently invested in social listening, it’s doing itself a huge disservice by not caring about its customers. And that’s just bad business.
Great design is visual artistry. It has the power to conjure emotion, to spark further thought, and to influence. Great design also effectively communicates your brand and has an honest intention in mind. In a nutshell, design is beauty backed by a meaningful message.
Having been an expert in conversion marketing for the past 17 years, I know that conversions are the lifeblood of any campaign, and data and content are key to a successful strategy. Without these vital components, a marketing strategy would consist solely of “Buy Now,” “Apply Today,” and “RSVP ASAP.” These tactics may work to draw quick results, but in order to achieve lasting outcomes, you need to tightly align your content and data.
We are excited to announce that Stephanie Dillon has been promoted to Creative Director Partner at VDS! Her promotion comes at a time when our agency is building momentum toward moving in a more innovative direction, while still staying true to our roots and philosophy.
Conferences and industry events are incredibly valuable for today’s marketers. We are dependent on finding insight and inspiration from the world beyond our business in order to drive innovation and discover new meaning for our clients and their customers. Where else can you gain access to some of the greatest minds and schools of thought in our space and connect directly with movers and shakers, partners, and leads at the same time?
VDS is thrilled to announce our inaugural Videre publication! We’ve wanted to do something in print for years, but decided to wait until we had the right people and the right moment to launch something spectacular. Rather than crafting another case study bogged down by numbers and graphs, we decided to enter the publishing game and create our own in-house magazine.
In today’s world, design is one of the most powerful means of communication. Whether consciously or unconsciously, it affects the majority of the decisions we make throughout our lives. There’s an intangible value to great graphic design. It is an agent of change, one that has radically transformed advertising.
It’s easy for anyone to get caught up in the day-to-day grind. But sometimes, we take a moment to stop, come together, and reflect on everything we’ve accomplished. Recently, one of our clients reminded us why we come to work each and every day, and why they keep coming back to us with new, exciting projects.